Product designer (UX) • Design researcher

I try to keep things simple, impactful, and straight-to-point.
I research, understand, and design long-lasting solutions that solve problems — whatever shape they may take. :)

what I believe
  • Don't jump to a solution; understand the problem.

    • You can't solve issues while sitting in a void.

    • Sometimes a problem just needs patience and a new perspective.

    • Not all problems need a new feature—sometimes, just the opposite.

  • Research is necessary, whether you are creating, recreating, or just exploring. :)

    • Good research will give you a well-defined problem statement, which is 50% of the final solution.

    • If your product feels off, your research probably was.

  • Solutions don't need to be complicated to be good.

    • They should solve issues—not create new ones.

    • K.I.S.S. (IYKYK)

  • If you feel stuck, take a step back. :)

been figuring out this space for 7 years now and am still finding something new every day—iterating, exploring, and making sure I am better than yesterday, all while keeping my output optimal.

FIND ME EVERYWHERE
Copyright © 2025 Ankit Passi
Copyright © 2025 Ankit Passi

03:28:54

Thursday 3 April, 2025