Ankit Passi

Senior Product Designer (UX) • Design Researcher

I try to keep things simple, impactful, and straight-to-point.
I research, understand, and design long-lasting solutions that solve problems - whatever shape they may take. :)

more stuff I created

Articles to read

Banaras - the city that actually never sleeps

Banaras is widely believed to be one of the oldest continuously inhabited cities in the world. And honestly, it shows — in a charming, dusty, almost-missed-the-modern-train kind of way. The architecture is stunning, the ghats are soul-stirring, and the alleys are the kind of narrow that makes you question your life choices while dodging scooters, cows, and chatty locals all at once.

Universal principles of design

Banaras is widely believed to be one of the oldest continuously inhabited cities in the world. And honestly, it shows — in a charming, dusty, almost-missed-the-modern-train kind of way. The architecture is stunning, the ghats are soul-stirring, and the alleys are the kind of narrow that makes you question your life choices while dodging scooters, cows, and chatty locals all at once.

Placebo in modern design

And how does an important medical principle affect our design sensibilities?

Hackathons & Design Competitions for Designers

Through this piece, I would tell how the design competitions and hackathons accelerated my design journey and opened me to insights that I might have never encountered through design bootcamps, basic certifications, etc.

Read more

what I believe

Don't jump to a solution; Understand the problem

  • You can't solve issues while sitting in a void.

  • Sometimes a problem just needs patience and a new perspective.

  • Not all problems need a new feature—sometimes, just the opposite.

Research is necessary, whether you are creating, recreating, or just exploring. :)

  • Good research will give you a well-defined problem statement, which is 50% of the final solution.

  • If your product feels off, your research probably was.

Solutions don't need to be complicated to be good

  • They should solve issues—not create new ones.

  • K.I.S.S. (IYKYK)

been figuring out this space for 7 years now and am still finding something new every day—iterating, exploring, and making sure I am better than yesterday, all while keeping my output optimal.

Copyright © 2025 Ankit Passi
Copyright © 2025 Ankit Passi

15:41:50

Sunday 26 October, 2025

what I believe

Don't jump to a solution; Understand the problem
Skulls & Bones: UX Review
  • You can't solve issues while sitting in a void.
  • Sometimes a problem just needs patience and a new perspective.
  • Not all problems need a new feature—sometimes, just the opposite.
Research is necessary, whether you are creating, recreating, or just exploring. :)
Skulls & Bones: UX Review
  • Good research will give you a well-defined problem statement, which is 50% of the final solution.
  • If your product feels off, your research probably was.
Solutions don't need to be complicated to be good
Skulls & Bones: UX Review
  • They should solve issues—not create new ones.
  • K.I.S.S. (IYKYK)
been figuring out this space for 7 years now and am still finding something new every day—iterating, exploring, and making sure I am better than yesterday, all while keeping my output optimal.
been figuring out this space for 7 years now and am still finding something new every day—iterating, exploring, and making sure I am better than yesterday, all while keeping my output optimal.