about

about

…in essence

empathetic storyteller, experimentalist, researcher, gamer

Design can be both exhilarating and challenging. While it often appears glamorous from the outside, facing a blank Figma canvas can feel intimidating - a familiar feeling every designer knows well. As a product designer and UX researcher, I'm passionate about design's power to transform lives. My approach focuses on breaking down complex problems, setting aside biases, and truly understanding user needs to create meaningful solutions that make a difference.

I believe in taking action rather than getting lost in endless planning.

My philosophy is simple: start with make hypothesis, validate them with research, prototype early, and iterate ~ pretty straightforward, no?

Beyond design, I find balance through engaging conversations, making renders, scoring in football matches, and overcoming difficult bosses in my timely gaming sessions - activities that refresh my perspective and fuel my creative process.


tldr; i want to design products that help people and create value for themselves, and learn from people who do that better than me.

Design can be both exhilarating and challenging. While it often appears glamorous from the outside, facing a blank Figma canvas can feel intimidating - a familiar feeling every designer knows well. As a product designer and UX researcher, I'm passionate about design's power to transform lives. My approach focuses on breaking down complex problems, setting aside biases, and truly understanding user needs to create meaningful solutions that make a difference.

I believe in taking action rather than getting lost in endless planning.

My philosophy is simple: start with make hypothesis, validate them with research, prototype early, and iterate ~ pretty straightforward, no?

Beyond design, I find balance through engaging conversations, making renders, scoring in football matches, and overcoming difficult bosses in my timely gaming sessions - activities that refresh my perspective and fuel my creative process.


tldr; i want to design products that help people and create value for themselves, and learn from people who do that better than me.

Design can be both exhilarating and challenging. While it often appears glamorous from the outside, facing a blank Figma canvas can feel intimidating - a familiar feeling every designer knows well. As a product designer and UX researcher, I'm passionate about design's power to transform lives. My approach focuses on breaking down complex problems, setting aside biases, and truly understanding user needs to create meaningful solutions that make a difference.

I believe in taking action rather than getting lost in endless planning.

My philosophy is simple: start with make hypothesis, validate them with research, prototype early, and iterate ~ pretty straightforward, no?

Beyond design, I find balance through engaging conversations, making renders, scoring in football matches, and overcoming difficult bosses in my timely gaming sessions - activities that refresh my perspective and fuel my creative process.


tldr; i want to design products that help people and create value for themselves, and learn from people who do that better than me.

what am i upto

senior product designer (ui/ux)

February 2020 - present

mercer (Mercer assessment solutions)

researched, designed and created products that increase client workflow significantly. handled and managed product-based design system that reduced asset creation time by 5 hours per project, leading to my promotion to Senior Product Designer.

ux designer

July 2018 - January 2020

teksystems global services

Led cross-functional collaboration between designers and developers on complex projects, coordinating research and design processes that improved team alignment and efficiency. Facilitated design workshops and usability testing sessions that enhanced product features and increased accessibility practices adoption by 40%.

things i like
  • paint

  • sketching

  • football

  • petrol smell

  • photography

  • mountains

  • symmetric architectures

  • books

  • waterfall

thing i want to do
  • northern lights

  • train in snowy alps

  • dancing in rain on beach

  • skydiving

  • roadtrip with strangers

  • undersea walking

  • eat sushi in japan

  • complete DOOM 1995

  • skiing

  • northern lights

  • train in snowy alps

  • dancing in rain on beach

  • skydiving

  • roadtrip with strangers

  • undersea walking

  • eat sushi in japan

  • complete DOOM 1995

  • skiing

one(s) i got licensed for

product analytic certified

pendo.io

Design for AR/VR Technologies

interaction design foundation

Data-driven for Quantative Research

Interaction Design Foundation

Accessibility: How-to Design for all

Interaction Design Foundation

user research - methods & best practices

Interaction Design Foundation

one(s) I had to

masters in arts, psychology

ongoing

ignou

Bachelors in Technology, Computer Science & Technology

2018

Guru Gobind Singh Indraprastha University

one i want to

Ergonomics in Design

Hong Kong University of Science and Technology

Human-Computer Interaction

Georgia Institute of Technology

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ankit.passi

Copyright © 2025 Ankit Passi
Copyright © 2025 Ankit Passi

22:04:34

Thursday 17 April, 2025